We are a nation of cover ups as Minuet Petite reveals a staggering 95 per cent of its customers always purchase a matching bolero cover up when buying a dress.
Buyers at classic and occasionwear brand Minuet Petite have noticed an increasing trend for women looking to cover up their arms and on occasion even selling more bolero cover ups compared to dresses.
Since Kate Moss put Bolero’s back on the fashion map in 2007 following her appearance at Glastonbury wearing a black lace number, it has graced catwalks, high street stores, celebrities and royalty alike with variations of the style.
The bolero cover up is certainly not a one-hit-wonder and safely holds its place in every wardrobe as the ultimate bingo wing concealer. With sport therapist and personal trainer Rich Jones recently announcing the discovery of six different versions of the bingo wing and as contrast Michele Obama flaunting her enviously toned arms during the Olympics, cover ups are most definitely here to stay.
The Bolero jacket first appeared in women’s wardrobes in the late eighteenth century during the Victorian period, after taking inspiration from Spanish cattle herders. They have slowly crept into main stream fashion adopting various forms from bejewelled to tailored and structured to lace. The bolero cover up has even found its way on supermodel of the moment Karlie Gloss, when walking Jean Paul Gautier’s catwalk show for winter 2012.
James Randall, Marketing Director at Jacques Vert Group said: "We have enjoyed great success of our bolero cover-up’s as they allow our customers to wear a sleeveless or strapless dresses with confidence. The perennial appeal of the bolero cover up is having its moment as almost every single dress sale at Minuet Petite is accompanied with a version.”
Femalefirst Taryn Davies