Kim, Khloe and Kourtney Kardashian have launched an eyewear line.

The sisters' Kardashian Kollection Eyewear - a collaboration between Jupi Corp and Inspecs USA - is sold exclusively through Sears Optical and each frame design, both prescription and sunglasses, retails at $139.99.

The optical collection features five styles in nine colours and are inspired by the sisters' individual styles. Frame details include studded temples, tortoise shell, and leopard prints in retro shaped acetate frames.

The Kardashian Kollection Prescription Sunglasses features five prescription sunglass styles - including oversized cat eyes and retro aviators - in 11 colours.

Bruno Schiavi, fashion designer and president of Jupi Corp, said: "It was only natural for eyewear to be the next product launch for the Kardashian Kollection brand. Our designs capture a wider clientele from those who are simple and structured in style to fashion risk takers. We're very proud and excited for this launch."

Sears "couldn't be happier" with the collaboration.

Daryl Hammett, Senior Vice President & General Manager of Sears Optical said: "Sears Optical saw the great success of the Kardashian Kollection in Sears stores across the United States and wanted to expand the Kollection into eyewear.

"Sears Optical partnered with Inspecs USA to create an exclusive eyewear line. The Kardashian Kollection Eyewear will be featured in both ophthalmic and prescription sun and sold exclusively at Sears Optical. The Kardashian Kollection Eyewear will officially be launched in stores and all parties involved could not be happier with the outcome."