Khloe Kardashian insists she and her sisters are 100 per cent involved with their new make-up line.

The 'X Factor USA' host and her siblings, Kourtney and Kim, recently launched their new cosmetic range, Khroma Beauty, and Khloe says they were involved with every part of developing the collection.

She said: "My sisters and I have been asked numerous times to do a makeup like, but we don't just want to slap our names on something. It has to be something we're 100 per cent hands on with; we're not just like, 'We want a blush - make it pink.' "

The collection features a full range of products, including mascara, foundation, eyeshadow, liners, lipsticks, gloss, highlighter and false lashes, at affordable prices and they want their customers to try out new products.

She told People: "My sisters and I love to play with make-up - the more the better. It's fun, but the more we are out [we find] that people are afraid to try new things. So when you have makeup that's great quality, but also at a great price point, it might be easier for them to want to take those risks."

"Khroma has the blessing of having three different designers as sisters, who like three different things and who also have three different skin complexions."