Kimberly Wyatt launched her organic make-up range BM Beauty because she wanted to take a stand against animal testing.
The former Pussycat Dolls singer was determined to create the natural products after her business partner Laura McComiskie opened her eyes to the mistreatment of animals in the industry.
She exclusively told BANG Showbiz: "I've always been an animal lover all my life but before I didn't have all the knowledge about what goes into products, especially make-up.
"Laura already had a make-up line with cleansers and moisturisers and the knowledge she had gained by developing that and making sure it stands for everything she stands for, in terms of saying no to animal cruelty, really opened my eyes to the things I want to take a stance for too.
"Together we are becoming the powerhouse that is BM Beauty."
As well as BM Beauty, Kimberly is currently working on new stage production 'Revolution' - a live dance show in London's West End - which features 20 young dancers showcasing their talents.
The 30-year-old star - who is appearing the show with her fellow 'Got To Dance' TV judge Adam Garcia - wants to pursue as many different interests as she can in her career.
She said: "I'm working on me as a business woman as much as me as an artist."