Do you think you could distract your man in this?
Trying to get your man's attention whilst the football is on is a hard task, when it's a majoy tournament like the Euro's it's near impossible.
But we're not going down without a fight it seems, as a new report reveals that since Euro 2012 started purchases of lingerie have dramatically shot up.
It may only be three weeks of intense football watching but women all over the country are buying new underwear, according to the research from Littlewoods.com, to draw their partners attention away from the football.
The online retailers have seen a huge increase in lingerie purchases since the 2012 European Championships started in Poland and Ukraine on June 8, with sales of push-up bras, french knickers, suspenders and basques rising by 37 per cent.
Gary Kibble, Brand Director at Littlewoods.com says: "Lingerie from our underwear section at Littlewoods has always been popular with customers - particularly around Christmas and Valentine's Day. However, we have been surprised by the increase in sales of such items since the European Championships kicked off."
The Birmingham ladies have been the most keen to distract their man topping the list of sales.
Here are the top 10 English towns enjoying the Euro 2012 lingerie boom:
- Birmingham – 48%
- Brentwood – 47%
- Preston – 46%
- Liverpool – 45%
- London – 43%
- Bristol – 40%
- Croydon –39%
- Bournemouth – 38%
- Newcastle – 37%
- Manchester – 34%