Marc Jacobs' Spectator Fashion

1 month ago 14th Oct 13:30

Marc Jacobs thinks fashion has become a "spectator sport".

The American designer believes the industry has changed dramatically over the years and has become so popular, fashion followers now use it as a form of entertainment.

He said: "We're in a period where people are entertained by what they consider to be the real lives of people in different professions, etc. And fashion has also reached this kind of proportion like football or sport, you know - a spectator sport. So just like you had Joe Namath back in the Seventies promoting stockings, or shaving cream or whatever, you now have designers promoting life jackets and whatever else they do."

mystique.He explained to WWD:

Despite the levels of exposure clothing labels now get, the Louis Vuitton creative director - who has a huge celebrity fanbase - is impressed the fashion world has managed to maintain certain levels of "mystique".

He explained to WWD: "To me, as a working designer, I think fashion has great mystique. I mean, I have no idea what we're going to be showing in two weeks at Louis Vuitton. So for me the mystery remains the same. What people's reaction to it will be remains the same - I have no idea. So, there's always the possibility of surprise. It just may not come in the same form as it did before.