Mary Katrantzou has joined forces with Vodafone UK.
The fashion designer is giving fans VIP access to her London Fashion Week show as well as the chance to meet her, thanks to a new two-season deal with the phone company in association with the British Fashion Council.
Mary commented: "I am excited to be working with Vodafone, as a brand they have really cemented their credibility and support within the fashion industry over the past few seasons.
"Their innovation elements really appeal to me and it felt a natural fit to join forces.
"I'm really looking forward to be able to widen the fashion net to their customers and bring them to the front line of fashion week."
The designer - who is known for her bright prints - will launch the partnership in September and it will run for spring/summer 2013 and autumn/winter 2013-14, reports vogue.co.uk.
Danielle Crook, Vodafone UK's director of brand marketing, announced: "Mary Katrantzou is one of the most exciting designers in British fashion today - she was a natural fit to help us continue our involvement in fashion.
"Her bold graphics and iconic designs have attracted a cult following from every part of the fashion world and we are thrilled to be working with her."
Vodafone has previously worked with Christopher Kane and Richard Nicoll on similar projects.