The men's bras are a hit in Japan
Men in Japan are getting in touch with their feminine sides with new lingerie for men.
The trend started when Akiko began to sell the bras online from her Tokyo shop, The Wishroom.
Akiko told ITN: "I think more and more men are becoming interested in bras.
"Since we launched the men's bra, we've been getting feedback from customers saying like, 'wow, we'd been waiting for this for such a long time!'
"So I think there is a substantial customer base that was waiting to see this kind of product."
The bras are designed to smooth the mans silhouette and Akiko hopes that they will give men a better understanding of how it feels to be women.
The bras come in black, white and pink and cost around £20.