Women have long been known to be the sex that spends more money on style and beauty, but it seems that men are fast catching up.
A new study, conducted by online casino RoxyPalace.com found that men spend £1786.39 on average per year on male grooming products and trendy clothes, just £50 less per month than women.
One male who took part in the survey commented: “I wouldn’t go as far as slapping on a face mask every night but I definitely buy more beauty products than I used to.
“I can remember my dad’s cosmetic shelf consisted of a bar of soap and a bottle of Old Spice but I have a cabinet full of products.”
A spokesperson for RoxyPalace.com said: “Men’s fashion has probably come on more in the last decade than it has over the past century so it’s no wonder that guys are spending more money on themselves.
“What is more unexpected is just how close their average spending is to that of women, something which wouldn’t have been the case a decade ago.
“It is becoming increasingly acceptable for men to use cosmetic treatments. Even macho film stars are advertising skin cream and whilst it would be difficult to imagine a world where guys spent more money on looking good than women do, but who knows where the age of metrosexuality will lead us.”
One female respondent commented: “Better dressed and better groomed men are much more attractive to a woman these days. I have been out shopping with my boyfriend before and on occasions he has been known to spend more than me on hair products.
“I don’t think men spending more money on clothes and cosmetics is a bad thing, it’s always attractive for someone to take pride in their appearance.”