Olympic fever gave way to an altogether more glamorous form of exercise, as a flamboyant convoy of fashionable fundraisers strutted six kilometres across the capital from London Victoria to Cheapside in the City of London led by Millie Mackintosh of Made in Chelsea fame, as part of The Sunday Strut in aid of The Prince’s Trust.
The Sunday Strut is the first ever sponsored catwalk strut to take place on the streets of London, organised by Land Securities owners of Shopping and leisure hotspots One New Change in the City of London and Cardinal Place, a haven of shops, restaurants and a public roof garden, in the heart of Victoria.
Millie Mackintosh commented: “London and fashion are two of my passions, and so I’m thrilled to be supporting The Sunday Strut. Walking in aid of such a fantastic charity has been amazing and I got to take in London’s top landmarks alongside some of the UK’s top trendsetters. Raising a toast on the stunning roof terrace at One New Change was the perfect end to a very stylish day.”
A troupe of trendsetters began their long catwalk at Cardinal Place, snaking their way around some of the capital’s most iconic landmarks including the Millennium Bridge and Big Ben before finishing at One New Change on Cheapside in the shadow of St Paul’s Cathedral.
Fundraisers swapped unforgiving running get-ups and unsavoury sweat bands for this season’s latest looks. Stunning floor length gowns in vivid colours were showcased alongside patterned blouses, waisted shorts, peplum dresses and the must-have accessory for summer 2012 – the ubiquitous high top wedge trainers made famous by Isabel Marant – perfect for those wanting to take a more elegant approach to exercise.
The InParlour beauty team were on hand to help add finishing touches to outfits at the start line, including the latest Caviar Nails and Glitter Masques. London’s coolest fitness club, Gymbox, delivered a high energy warm up before strutters set off.
The fashionistas, who all raised money in advance of The Sunday Strut, swapped water bottles for fizz upon crossing the finish line at a champagne reception on the panoramic roof terrace at One New Change, courtesy of Searcys Champagne Bar. The Vintage Fashion Tea ‘after’ party at Gordon Ramsay’s Bread Street Kitchen ensured the event ended in as much style as it had begun. Exhausted strutters revived themselves with sumptuous Strut cocktails, courtesy of Grey Goose Vodka, live music and fashion-themed cup cakes.
All proceeds from The Sunday Strut will go directly to The Prince’s Trust. Since The Trust was founded in 1976, the youth charity has supported 650,000 disadvantaged young people across the UK, giving them the skills, confidence and motivation to move into the workplace.
Colette O'Shea, Head of Development for Land Securities' London portfolio, commented: “The Sunday Strut has brought sporting excitement along with a touch of glamour to the streets of London during the Olympic season. London Victoria and the City of London are both transforming into vibrant places to shop and socialise seven days a week and we wanted to celebrate this while raising money for a Charity that plays such an important role in helping young people find vocational training and long-term employment.”
People have until the 19th September to help The Prince’s Trust hit their fundraising target and can donate using the below link: