Mischa Barton launched her first London boutique yesterday (08.08.12).
The 26-year-old actress - who has her own bag collection - opened up her store in Spitalfields Market, east London, and she has designed all the clothing and cosmetics collections herself.
She told vogue.co.uk: "It's nice that everything now has a home, a hub. The brand was born in London, so I wanted [the store] to start here. Spitalfields Market is a perfect fit, because even though it's East, it's still very contained. The stores are really beautiful and old, and there are some really interesting brands here. It's a good place to start. Also, now it's super hip."
Mischa says she based a lot of the clothes on her own personal style but wants the collection to appeal to everybody.
She said: "There are some very young pieces, some more sophisticated, mature pieces, and also some quirky stuff that's more like my wardrobe. There are plenty of pieces for people who don't just want to dress like Mischa."
Prices range between £25 and £250and the store officially opens on Saturday (11.08.12).