P Diddy Extends Fashion Empire

22-10-2008 09:15

P Diddy has added US-based sportswear label Enyce to his fashion portfolio.

The rapper-turned-fashion mogul clearly isn't letting the credit crunch get in the way of him expanding his fashion empire.

Sean "P Diddy" Combs has purchased the label from Liz Claiborne Inc, for a reported $20million.

He has also admitted that he has long been a fan of the label too, so it comes as little surprise he has decided to purchase it.

Diddy revealed: "Enyce has been a very important player in the young men's sportswear arena for over a decade. I am really excited to bring it into our portfolio of brands that already includes Sean John and Zac Posen,"

"I look forward to adding our expertise to an already hot fashion line."