Half a billion is expected to be spent online today

Half a billion is expected to be spent online today

Research indicates that people deter from online shopping because they want to see the items beforehand.

Forty-five per cent of people said that they like to touch the items before making a decision to buy.

This comes as bit of a blow when today is expected to be the busiest day for online shopping. Dubbed Mega Monday, e-retail industry IMRG expects more than £0.5 billion to be spent on the web. 

Twenga, the search engine which enables shoppers to look in one place for everything they want, conducted the annual Christmas shopping survey and asked internet users what reasons would prevent them from buying online.

Therese Torris, Vice President of Content at Twenga said: “E-Retailers have got the message – free return offers are very popular, so that customers can can touch the product or order two or three different sizes to try the product and choose the one they like.”

It also showed that 29 per cent of shoppers are worried that the products they buy will not match the description given.

David Smith, Managing Director at IMRG, told Retail Gazette: “2010 looks set to be another bumper year for online, with sales for Super Sunday and Mega Monday estimated to reach over half a billion at the end of a week when the festive spend really kicks in.

“Consumers have looked to spread the cost of Christmas a bit more this year due to the economic climate, but December 6th is the day that our retailers expect sales activity to be at its highest.”


by for www.femalefirst.co.uk
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