Peter Andre, the male stars of both TOWIE and Geordie Shore are all fans of fake tan and it seems that you're following in their footsteps.
According to a survey from Asda, Newcastle are topping the tanning stakes, with 40 per cent of men copying the Geordie Shore role models and turnign to Fake Bake Sport to top up their tan.
Fake Bake Sport is an innovative new tan that is specifically designed for those with an active lifestyle.
Peter Andre has also recently launched Sport Daily Tan. This is Fake Bake's latest pioneering unisex tan that is set to be flying off the shelves in time for the Olympics this year.
With The Only Way Is Essex and Geordie Shore male stars proud to be bronzing, it is very clear that as we enter 2012 men are interested in a 'golden groom'.
David Beckham has done it, Simon Cowell has spoken out and now Peter Andre has become the latest male celebrity to support male grooming proving that is getting more and more acceptable.
How long do you spend pampering yourself?