Now there is a stylish mobile that will accessorise with your latest outfit.

The Italian designer label has joined forces with LG Electronics to create a fashionable mobile phone.

The South Korean giant will launch the new product in Europe next year and then roll it out to Asia and South Korea in the second quarter of 2007.

Prada's President told reporters the new phone would have 'a very strong character and unique style.'

He added: "As we do with ready-to-wear and accessories, we were looking at a breakthrough. Consistent with our approach, we are not branding an existing product."

LG President Park Mun-Hwa said "We are passionate about developing exclusive phones that appeal to consumers' desire to express their personality through their choice of mobile and feel very strongly that Prada shares this belief."

Patricia Johnson

Tagged in