Project Catwalk Dropped

27-08-2008 10:55

Sky One has dropped Project Catwalk, the TV show fronted by Kelly Osbourne.

23-year-old Kelly replaced actress and model Liz Hurley on the show, and has been the face of the last two series.

Project Catwalk sees aspiring fashion designers compete for success and is based on a US format presented by supermodel Heidi Klum.

Featuring fashion designer Ben de Lisi as mentor, it was first broadcast in the UK two years ago. Viewing figures have however dropped with the most recent third series being watched by around 110,000 viewers, compared to around 300,000 for the previous instalment.

A spokesman for Sky One confirmed the show would not return and that the broadcaster was looking for "female-friendly" replacements.

He said: "Project Catwalk was a great addition to Sky One's schedule. Kelly Osbourne, Ben de Lisi and the team have provided a fantastic platform for genuine talent, introducing the rising stars of fashion to the UK.

"We felt the series had come to a natural end and we're now looking for some new female-skewed formats for the 8pm slot to complement our success in the 9pm and 10pm hours."