Raunchy Calvin Klein Ad Banned

The latest Calvin Klein Jeans advert has been branded so rude it was banned from late night cable TV in America WWD reports.

It is the first advert for the designers's jeans line since the 1980s and they are certainly back with a bang. The campaign, shot by Steve Meisel, features topless male and female models romping on an old sofa wearing little more than their jeans. It has a real home video feel as though you have stumbled across something you shouldn't be seeing.

The label is working on an edited version of the advert to appear on cable TV but the original version will be shown in some European countries including Italy, France, Spain and Germany.

Still images of the campaign will soon be distracting drivers as they appear on billboards as well as in magazines.

It isn't the first time a Calvin Klein campaign has attracted such attention though. Last year the advert for it's perfume, Obsession, featuring Eva Mendes, was banned for its nudity after a peek of Eva's nipple is shown.