Stella with the Olympic hopefuls

Stella with the Olympic hopefuls

Stella McCartney was there to help launch latest designs, the Team GB athletes' kits.

The pieces will be worn by the sports stars as they run, jump and swim to the gold.

The kit designed by Stella McCartney in collaboration with Adidas and features national colours of red, white and blue.

The designer said: "The first place to start on a project like this is to look at the Union flag. For me it's one of the most beautiful flags in the world and it was important for me to stay true to that iconic design but also to modernise it and present it in a contemporary way.

"Ultimately, we wanted the athletes to feel like a team and be proud with the identity we created."

However, there has been some criticism saying that they're 'too blue' and look more Scottish than British.

The range caters for 900 British Olympic and Paralympic athletes competing in 46 sports.

The kit has been two and a half years in the making and could prove to be financially lucrative if the designs impress home fans eager to get behind the team.

What do you think?

Femalefirst Taryn Davies


by for www.femalefirst.co.uk
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