Jonas Brother's Clothing Line

13 March 2009

2Comments | Comment on this Article

After success in the music and film industries the Jonas Brothers are now targeting the fashion industry by launching their own clothing now, WWD reports.

The girls line will be based on the clothes the brothers where on their TV show, Jonas, which is described as a preppy style. There are argyle sweater vests, polo shirts with ruffle accents on the neck and jeans among other things.

Jane Buckingham, president of the market research firm Intelligence Group told WWD: "A Jonas Brothers clothing line is a really great idea.

"These days it’s all about lifestyle and celebrity - girls especially want to see the stars they love in all different aspects, and I certainly think they will buy into a clothing line from them."

The boys won't be involved in the designing of the products though as they are based on their characters' style.