Jessica Simpson to Design Intimate Lingerie Line

Jessica Simpson is planning to launch her own lingerie line following the success of her swimwear and shoe ranges.

The singer is reportedly calling the new label Jessica Simpson's Intimates, and it will feature bras, undies, pajamas, daywear and panty-line erasing shapewear.

Jessica commented: "I like different lingerie for different occasions. I think that's the best thing about it. You can feel sexy or girly depending on your mood," reports hollyscoop.