Tommy Hilfiger's New Ad Campaign Direction

10 February 2009

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Tommy Hilfiger is to introduce a new backdrop for his spring/summer fashion campaigns this year.

The designer has used American landscapes, such as Olympic National Park in Washington state for the past six seasons, and has now decided for a change.

His new theme is thought to include locations that will celebrate U.S. cities, with reports concluding that he has already visited Los Angeles.

The creative team behind the brand reportedly travelled to LA with models including Shannan Click and Missy Rayder, and shot some pictures for the campaign in a trailer and cruising the Sunset Strip.

"This campaign is slightly more upbeat than seasons past and shows a renewed optimism and attitude about the brand," Avery Baker, executive vice president of global marketing and communications told WWD.

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