16-10-2007 03:01
Victoria Beckham has been in the UK to launch her fashion label dVb in this country after successful sales in the US.
The Spice Girl opened the concession in Harrods that is specially dedicated her denim line on Wednesday and spoke about what inspired her to create the collection.
"As the creative director of dVb I wanted to encapsulate all I have learnt over the past years, both from the experience I gained whilst designing signature ranges and from a consumer's perspective as, like many women, I have been buying denim for years and feel confident that I know what makes a great pair," she said.
"I'm delighted and excited to have the first dVb concession open in Harrods. It is a wonderful store with international appeal while retaining it's strong English heritage, and it is its intrinsic link to London that offers such an intimacy to dvb opening there."
Victoria launched the dVb range at Saks in New York in June
The range includes her signature big sunglasses and collection of jeans with the DVB star design on the pocket.
Victoria has joined forces with one of the worlds leading denim manufacturers, Western Glove Works, to develop and distribute her debut denim collection.
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