Zac Posen thinks trendy clothing should be accessible to everyone.
The designer has teamed up with US store Lord & Taylor to create a more affordable line, Z Spoke Zac Posen for Lord & Taylor, and says he was inspired to do it so everyone can have the chance to look good.
He told PEOPLE: "I believe that trendy clothing should be accessible. And I want to directly acknowledge that fashion loves bodies. I love women who have bodies and curves, so I really want to embrace that. My ideal are the women on the street."
Speaking about his clientele, Zac said: "They are trend-driven, flirtatious, socially savvy through media and life on the street. I try to create a collection that can have a youthful quality to it, but has an age-and shape-diverse ability, too."
Zac also revealed he may create an affordable accessories line, if the clothing range does well.
He said: "We'll grow the accessories and some other categories that might happen in the future ... that I can't talk about yet!"