Adam Levine wants to encourage women to look and feel their best with his fashion line, but he admits it all comes down to one thing really.
Adam praises Behati's effortless styleThe singer who has created his own fashion line for Kmart says that women look good when they don’t put so much effort into their look.
And he praises his wife, Victoria’s Secret Angel Behati Prinsloo for doing just that, he also says that Behati’s style has had quite the impact on his women’s range.
He told WWD: "[She's] doing an amazing job putting her taste [into the women's line] which I love. She has an incredibly unique style. She's effortless, never too much of anything, but basic, elegant, sophisticated and classic, but you never get the feeling that she took too much time trying to figure out what she wanted to put on.
"That's always my favourite style - period. Anyone who looks great in what they're wearing usually has to do with the casual nature with which they chose their outfit."
Adam says Behati is incredibly effortlessThe Maroon 5 frontman’s collection retails from $6.99-$29.99 for accessories and from $12.99-$29.99 for apparel, with the men's range channelling Adam's personal style - featuring simple T-shirts and checked shirts.
The 35-year-old singer also insisted he doesn't buy into labels and is as comfortable shopping on the high street as at designer boutiques.
He explained: "Brand names don't matter to me. I'm not a label w***e. This isn't about that. I love certain things that Balenciaga makes and I love certain things that Dickies makes. It's a case-by-case thing. I can go to an Army Navy store and find something I love and I can also go to Balenciaga and find something that I love."
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