Shopping through apps has become more and more popular
It’s never been more convenient and easy for us to shop from home and it seems that’s exactly what we’re doing.
New research suggests that the traditional Saturday stroll down the high-street has now been replaced by the ease of being able to shop from our living rooms, office desks and even our beds.
Online shopping continues to be a popular habit for British consumers, with almost half of people shopping online at least once every two months.
This is according to new research from COTTON USA’s latest Global Lifestyle Monitor (GLM) report - a biennial consumer research study sponsored by Cotton Council International (CCI) and Cotton Incorporated (CI). The GLM report has also identified an exciting new consumer shopping trend – the mobile app.
The GLM research results for 2014 show that a quarter start shopping online with an app, with majority of shoppers buying clothing, however 38% are using it to search for the best prices and the latest styles for some inspiration.
Friends not family inspire outfit ideas
The report also revealed that 31% of consumers look to friends and colleagues as sources of fashion inspiration and 30% even copy outfit ideas from people in the street. However it appears family members aren’t trend setters, with only 17% of consumers looking to their relatives for fashion advice and inspiration.
What’s in your wardrobe?
Offering a unique look inside the average consumer’s wardrobe, the research from CCI shows that the average consumer in 2014 owns 18 pairs of pants, which is an increase of 3 pairs compared with the results from 2012. However, the average number of pairs of socks has fallen by two, to 17, and the average consumer now owns nine bras, three sets of pyjamas and five coats.
Stephanie Thiers-Ratcliffe, International Marketing Manager of COTTON USA commented: “The GLM report for 2014 has produced some very insightful results about the ways in which British consumers like to shop and their favourite fabrics and fibres”. She continued “The COTTON USA Mark helps shoppers to identify cotton items that are not only premium but also long lasting – the Mark represents the highest global standard for purity, quality and responsibility”.
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