Lauren Conrad Fashion Label Dropped from Store

17-07-2008 13:56

Lauren Conrad's fashion label has reportedly been dropped by a top US reatiler.

The Hill's star only launched her new label in February but already Hollywood boutique Kitson has taken it off their shelves.

Store owner Fraser Ross claims the reason for the line's failure is partly due to Lauren's lazy attitude to promotion.

"Sales were lacklustre. Initially it was great," Fraser told New York Magazine, before pointing out that reason a lot of celeb fashion labels are failing is because they don't put in the effort.

"They need to realize it's no different than selling your album, your TV shows, your movies," he said. "You have to keep promoting it."