Diane von Furstenberg shares her advice for women on how to be successful, insisting that they don't need to be bitches.
The fashion designer, who has recently let E! cameras into her business for new show 'The House of DVF', says that people will see you don't have to be aggressive to get to the top of their workplace.
And Diane is certainly someone we should be listening to when it comes to business advice, she built her business in 1997 and now she's known worldwide thanks to her reinvention of the iconic wrap dress.
The 67 year old told HELLO! Magazine: "As I get older I can share my experience and know-how and become a mentor to young people. My mission in life at this point is to empower women.
"I was offended by some recent TV shows because I thought they objectified women and weren't empowering. You don't have to be a bitch to be successful.
"Many people wanted me to be involved in their TV show. I thought it could be fun but I didn't like any of the suggestions offered to me until a year ago when a friend suggested I should have a beautiful woman go round the world and be my ambassador. I thought it was a good idea for a television show."
The E! series will follow several ladies as they compete to be an ambassador for Diane's clothing and accessory line.
Talking about the audition process, Diane said: "I helped pick the girls. My only condition was that nothing was fake, everything had to be real. My show is funny and entertaining because the girls are incredible characters. It's also informative about what happens in a fashion house. You don't need to hide anything, all the drama is there - you just have to film it."
Over the years Diane has shared her words of wisdom, and The Business Journals recently rounded up some of DVF's most poignant and helpful career advice, and it's safe to say that these are something that every woman should read.
"When I was a young girl, I didn't know what I wanted to do, but I knew the kind of woman I wanted to be. I wanted to be an independent woman, and I wanted to be in charge of my life, and that's really what I wanted. I think what's important [is] to be honest with yourself and figure out what is your door."
"Whenever you talk about business, whenever you talk about love, whenever you talk about beauty, you have to have your truth, believe in your truth, and continue and stay on brand. It's hard, and even when you're successful, it's hard to stay there."
"Be hard on yourself. Ask 'Do I make sense? Am I crazy?' You can listen to everybody [else], but follow your heart. The worst mistake is to do something and then realize, 'I didn't really want to do it but so-and-so told me to.'"
"It's just [about] focusing. My greatest quality is my impulse and my biggest fault is my impulse. When an idea doesn't work out, you just have to accept it and move on."
"The most important thing is to know who you are getting involved with, and what is in it for them. In any negotiations, put yourself in the other person's seat and see what their interest is. Make sure with the distribution, the product-everything, that you both agree on it."