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03-09-2008 10:09
To mark its 30-year anniversary, Diesel has announced the launch of xXx The Creative Experiment: a worldwide party initiative.
At 18 locations worldwide, the brand will host parties in cities including Amsterdam, Athens, Barcelona,Beijing, New York, Paris, Stockholm and London. These parties will all be launched at the same time, despite covering eight different time zones.
The London site, located at the O2 venue on the Thames, has been designed to accommodate live music and Diesel have spared no expense, with The View, Marc Ronson, Pete Doherty and the Teenagers all confirmed to play.
The most exciting news about this event is that it's not exclusive, in fact it's open to the public and tickets are a mere £5. All of the proceeds will go to the youth initiative Livity.
Tickets to the party will be available from www.matterlondon.com and all Diesel stores from September 4; for more information visit www.diesel.com/xxx/london.
Laura Terry- Female First
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