Ella Eyre is the new face of Emporio Armani Diamonds.
The 'Gravity' hitmaker has followed in the footsteps of superstar Beyonce to front the latest campaign for the fragrance after being singled out by the brand's founder Giorgio Armani for her "style and personality".
The brunette beauty admitted she wasn't nervous about the shoot following her meeting with the 80-year-old fashion designer as she was happy to rely on the label's stylists to help her look her best for the campaign.
She said: "I've known for a while but I haven't been able to tell anybody.
"Georgio Armani himself approached me as he liked my style and personality. We went for sushi at Nobu, it was really exciting.
"I wasn't nervous about what to wear because the people kitted me out in their clothes."
Ella - who is signed to agency Models 1 - works hard to stay in shape and has confessed to cutting meat out of her diet and exercising "loads" to maintain her trim figure.
She told the Daily Mirror newspaper: "I've just turned 21 and I know that's not old, but I'm becoming more aware of my body and how I want to maintain it and look after myself in general.
"Now I don't eat meat and I only eat fish. I eat well and work out loads. I've got a personal trainer and me and my band on tour train quite a lot.
"I always take make-up off when I go to bed and I've been drinking loads of water - loads more than I used to. You see the difference when you start to get healthy."