H&M Fashion Hits Champs-Elysees

01-08-2007 10:57

H&M have finally been given approval for a new store on Paris's legendary Champs-Elysees.

The high street retailers have been fighting to have their plans accepted since they were blocked by a Paris commission last year.

It was thought that the new store would 'banalise' the exclusive street which plays host to the likes of Cartier and Louis Vuitton.

However notably un-fashionable names such as McDonalds and The Disney Store also have shops there.

"We are very happy that we've finally received a trade license to open," a H&M spokeswoman told WWD. "It's a positive development."

Caz Moss-Female First

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