Christian Louboutin Battles Over Red Soles
11 September 2007
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Christian Louboutin is battling to trademark the signature red soles on all his shoe designs.
The shoe legend is fed up of other companies cashing in on his popularity by putting red soles on their own shoes to imitate his famous designs.
Louboutin has filed a trademark application in the US to protect his scarlet soles and he also intends to repeat the process in the UK.
"The shiny red colour of the soles has no function other than to identify to the public that the shoes are mine," Louboutin told the US Trademark Office, according to reports this weekend. "It attracts men to the women who wear my shoes."
This action comes during a legal battle between Louboutin and New York-based shoe label Oh…DEER! over its use of the famous signature.
The red soles of the luxury shoes came about after Louboutin used to paint the soles of his early designs with nail varnish to give them an extra edge. These days the red sole is a a symbol of status that is often flashed about by the rich and famous.
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Comments
by Lisa 11 February 2008
Can you blame him? Those red soles alone have become a fashion icon. I think he should have been on the ball when the red soles started to become an obvious trademark of his shoes to ... Read More
by Ann 16 February 2008
This idea comes straight from the "Clan of the Cave Bear" series of books by Jean Auel. In the heroine's culture, a woman paints the soles of her feet red to indicate sexual availabilit... Read More
by Carolann 23 February 2008
Does Louboutin recognize this practice or is he simply another victim of the status quo? Have we picked back up similar missions? Only time will be wasted as the battle continues.