Josh Whitehouse has learnt a lot about fragrances since being the face of Burberry's Mr. Burberry Eau de Parfum scent.

Josh Whitehouse in Mr. Burberry campaign

Josh Whitehouse in Mr. Burberry campaign

The British actor is the new face of the British fashion and beauty brand's iconic aftershave and grooming campaign, and the star has admitted his partnership with the company has been an "educational experience" because he has learnt "more" about perfumes that he didn't know before.

Speaking about his latest venture, the dark-haired hunk said: "I definitely know more about fragrances now than I did before! It's been an educational experience."

And the 'Living On The Edge' star believes it is essential for a man to have two signature scents; one for the evening and one for the day.

He explained: "If a man enjoys wearing a fragrance, I think it's nice to have a day scent and a night one. I would apply Mr. Burberry Eau de Toilette in the morning around the neck and chest area just after a shower. Then if I'm going out later, I'll wear Mr. Burberry Eau de Parfum."

Josh - who is the guitarist in the band More Like Trees - loves the fragrance Mr. Burberry Eau De Toilette as well as the Mr. Burberry Eau de Parfum, although he has described the latter as a "more romantic scent".

He explained: "I love the smell of both fragrances. The Mr. Burberry Eau de Toilette is brighter in smell: morning fresh, almost, yet zesty and light. The Mr. Burberry Eau de Parfum is a deeper, woodier fragrance - it's almost more of a romantic scent.

When asked to summarise the two products in three words, he said: "[Mr. Burberry Eau de Parfum is] Woody. Romantic. Warm.

"[The Mr. Burberry Eau de Toilette is] Bright. Sensual. Fresh."