Juno Temple is the face of Agent Provocateur's Autumn/Winter 2016 campaign.
The 27-year-old actress - who recently starred in the American drama series 'Vinyl' - has been cast in the lingerie giant's new Holiday seasonal Naughty or Nice commercial, which allows viewers to view both scenarios and the brand's latest garments in the interactive video.
The fashion house have taken to social media to broadcast a preview of the campaign.
Alongside a brief clip of the video, they wrote: "Naughty or nice? Who says Santa gets to decide? [email protected] in our interactive video. Link in bio. #NaughtyOrNice (sic)."
In the short film the blonde beauty can be seen switching between both themes, and juxtapose her doll-like persona for the 'Nice' section, which sees her cuddling up to a teddy bear and drinking a glass of milk before falling into a playful stupor, with a gothic whisky-drinking vamp to depict the 'Naughty' theme.
The 'Wild Child' star sported a pale pink silk robe over a nude coloured underwear set with a suspender and stockings and pastel pink platforms from the Sparkle range, and bright pink lipstick, whilst her hair was styled in large ringlets for 'Nice'.
The clip then flicked to the 'Naughty' theme, which saw Juno undergo a dramatic transformation where she was captured knocking back a glass of alcohol, pick lipstick out of her teeth whilst she waltzed around a dimly-lit room in a black boned corset and lace dressing gown, whilst her golden locks were styled in a half up and half down beehive hairdo.
Juno is then filmed going to sleep in both sections, which leads on to a dream sequence.
During Juno's 'Nice' dream she can be bouncing on her bed in the pink-coloured bedroom and playing around with the giant stuffed toy, which sees her rip off her toys ear.
The London-born star is then transported from the black boudoir filled to a nightmare scene where she writhes around black balloons
Throughout the commercial Diane Decker's 'I'm a Little Christmas Cracker' track can be heard playing in the background.
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