Khloé Kardashian designed her new denim collection for Good American to allow plus size women to look "trendy and cute".
The 32-year-old 'Keeping Up With the Kardashians' star launched her debut fashion range for the denim brand on Tuesday (18.10.16) to include sizes zero to 24, and the star has revealed she wanted to include a "really wide range of sizes" because she didn't want to "segregate" women of various body shapes and wanted all women to feel good in her designs.
Speaking to E! News about her latest fashion venture, the businesswoman said: "I think the selling point for me was having a really wide range of sizes and not trying to segregate people into shopping the plus-size. I really want to break down those barriers and have a denim line for real woman.
"I want to be able to have denim because even if you're a little bigger, you still want to be trendy and cute and show off your curves."
And the former 'Kocktails with Khloé' host has revealed she was inspired to create a wide range of denim garments because she was "embarrassed" when she used to shop for a new wardrobe but the stores didn't have her size in stock.
She explained: "When I used to shop for premium denim at high-end boutiques, they would go up to a size eight or ten. I was I'd say a size 12 at the time and I would get so embarrassed going with my sisters."
And Khloé has admitted she has started to "live in denim".
Meanwhile, Khloé has revealed she undergoes a gruelling 30-minute workout "each and every day", and although the exercise routine is "f***ing hard" she believes it is the "best workout" ever.
Speaking about her fitness routine, she said: "Because you can travel with a jump rope, jump roping.
"You think it sounds easy but my trainer told me try to do 800 jumps in like five minutes and I had to work my way up there.
"You think it's so easy but it's f***ing hard. It's ridiculous, but it's the best workout and probably the shortest workout you can do and it's full body. It's everything, but it's exhausting."
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