Kylie Jenner had to modify Kyshadow "a million times."

Kylie Jenner (c) Instagram

Kylie Jenner (c) Instagram

The 18-year-old 'Keeping Up With the Kardashians' star has admitted she couldn't decide on the best way to present the bronze eye shadow palette, which hit Kylie Cosmetics e-store on Tuesday (26.07.16), and was torn whether to feature her eyes fully opened, winking or closed on the front of the packaging.

The teen entrepreneur announced the difficulty in finalising the beauty product on her company's Instagram account.

Alongside a picture of potential design ideas for the palette detailing an array of different versions, she wrote: "A #kyshadow throwback during the creative process. As you can see in top left corner the palette used to be black before I went with the all white to match my Lip Kit unit cartons.@sashasamsonova shot my eyes for my packaging and I couldn't decide whether I wanted my eyes to blink in version 1 or be open like version 2 ... Ah I changed my mind a million times before it finally felt right and I'm so happy with how it turned out! Be back this Friday @ noon with more #kyshadows#bronzepalette -Kylie (sic)."

And the beauty mogul - who built up her beauty empire over two years - has also revealed the signature design, which features liquid dripping and is present on her lip kit packaging, was an essential graphic element to include on the eye make-up package.

She explained: "The drips were very important for me to include in this project.. They used to be all gold before I thought of the idea to have the drips coordinate with the colors of the eyeshadows inside each palette. (sic)."

Meanwhile, the television personality has revealed she was surprised by how popular her recent release was after it sold out within one minute when she released it earlier this week.

Speaking previously, the brunette beauty said: "OMGGGGGG my kyshadow palette sold out in 1 minute!!!!!!!! This is crazy!!! Thank you thank you!!!!!!!!!! I'm sorry to disappoint anyone that couldn't get it. We will be back THIS FRIDAY with more bronze palettes! @kyliecosmetics (sic)."

Speaking in a Snapchat video, she said: "I'm the happiest girl alive."


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