Kylie Jenner's Smile lip kit "sold out" in two hours.
The 19-year-old 'Keeping Up With the Kardashians' star partnered with Smile Train organisation on her latest pink lip liner and lipstick duo and launched the beauty product on her e-store Kylie Cosmetics on Monday (03.10.16), which were snapped up on her e-store within minutes of going live.
The beauty mogul - who has built up her beauty empire over two years - announced the news via her company's Instagram account.
She wrote: "Smile is sold out! Thank you to everyone who purchased SMILE today. This means so much to so many children, mothers and families around the world!! So many children's lives will be changed for the better as a result of the cleft surgeries the proceeds from Smile will help provide! I can't wait to see the smiles on their faces :)@smiletrain (sic)."
Kylie unveiled the new lip kit on Monday at 11am Pacific Standard Time on Monday, which is 6pm in Greenwich Mean Time (GMT), and by 8pm (GMT) all Smile products had been purchased.
The television personality announced she had partnered with the charity organisation, which provides corrective surgery for children with cleft lips and palates, on Friday (30.09.16) and was going to give 100 per cent of profits made to Smile Train.
Speaking previously, she said: " I'm very excited to reveal SMILE, a beautiful pale pink shade that I created in partnership with @smiletrainfor #WorldSmileDay 100% of net proceeds will go towards cleft surgery for children in the developing world and I will be presenting a check to them personally. Let's do this October 3rd at 11am pst. @kyliecosmetics (sic)."
Meanwhile, Kylie has teased her make-up brand will be expanding further to include "four new fall Lip Kits" called Spice and Pumpkin, which will be available on the brand's website on October 12, whilst the "other two" will be unveiled in due course.
Speaking previously, she said: "I've been teasing my four new fall Lip Kit shades, and in my latest live stream I dropped some details about one of them ... Pumpkin!
"Pumpkin, along with Spice and my other two fall Lip Kit shades (I'll tell you guys more about those soon), will be released on Wednesday, October 12, at Kylie Cosmetics!"
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