Michael Kors has announced his plans to donate 100 meals to children in need.
The American fashion designer has made a personal pledge to donate the free meals to hungry children in return for people posting images of themselves wearing one of his designs on social media.
The 55-year-old icon will donate one hundred meals for each photograph posted to Facebook, Instagram or Twitter of someone wearing his Watch Hunger Stop T-shirt using the hashtag "WatchHungerStop".
The garments are available for free at Michael Kors shops around the world until October 31 – we can’t imagine they’re going to last long though so get one quickly.
Watch Hunger Stop was launched in 2013 by Michael Kors to help fight world hunger. Together with the United Nations World Food Programme, the brand is working to help build a world with zero hunger.
Kors said on CNN he hoped people would join in the conversation and help raise public awareness about ending global hunger.
Halle Berry also joined the designer on CNN to debut a National Geographic-directed film that documents her field visit to rural Nicaragua on behalf of the designer’s Watch Hunger Stop campaign to fight world hunger. The philanthropic initiative works to raise awareness and funds for the United Nations World Food Programme (WFP) and their school meals program.
The video tells a compelling story of progress and possibility. “When Michael asked me to join him in this campaign to Watch Hunger Stop, it felt like the right thing to do. It’s a cause I care about and I felt I could make a difference,” says Berry.
The Academy Award-winning actress first partnered with Kors in 2013, when he launched Watch Hunger Stop. Berry was instrumental in introducing the new rose gold-tone limited-edition 100 Series watch, specially designed by Kors to support WFP this October. For each 100 Series watch sold, 100 children in a hunger-stricken area receive a nutritious meal.* To date, Watch Hunger Stop has helped WFP deliver more than five million meals to children in need through its school meals program.
Meanwhile, the world-renowned designer recently caused controversy by predicting the death of the 'fast fashion', warning technology will change the industry forever as consumers become more and more concerned with quality.
He said: "I love fashion because it's plugged into the zeitgeist, so it's always changing. Thirty years ago, I could never have predicted I'd be where I am today, so I know I don't know what's going to happen in the next five years or the next 20 years.
"I have my predictions - I'm sure technology will continue to have an impact on fashion, particularly the way people shop. I think quality will be increasingly important - we're moving away from a time of fast fashion.
"But really, the only constant in fashion is that you must keep moving forward, otherwise you'll be left behind."
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