Olympia's sister Edie Campbell

Olympia's sister Edie Campbell

Issa London has launched an exclusive collection of dresses with online store The Outnet.

The label has teamed up with the luxury discount retailer to sell their new range, which has been reworked from the brand's archives, and have hired the help of model Olympia Campbell to showcase the pieces.

The Outnet managing director Stephanie Phair is delighted to be working with the brand and knows her customers will be pleased with the offers.

She said: "Issa is a brand loved by our customers - their designs are timeless and flatter all figures.

"We've worked with Issa so that our customers can invest in styles that they may have missed the first time round and they also have the opportunity to buy an exclusive style at great value."

In addition to changing the colours of Issa's popular designs, Stephanie thinks Olympia - whose older sister is Vogue cover girl Edie Campbell - will also help bring a "fresh and innovative" feel to the label.

She added: "We wanted to ensure that whoever fronted the campaign was right for both Issa and the Outnet. As Issa is a London-based brand we felt that London rising star Olympia Campbell fitted the bill perfectly.

"The bright, block colours inspired the look and the feel of the images and Olympia's energy complements this perfectly."


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  1. by Chris B. 08th Apr 2013 19:09

    Absolute Sweetheart ! Place , Date chr(38) Time pls ...

  2. by marlie 14th Apr 2013 22:05

    Olympia's sister is such a cutie on that photo! love her dress!