Perrie Edwards uses Iconic London Shine Strobing Stick to make her face "glow", according to make-up artist Adam Burrell.

Perrie Edwards

Perrie Edwards

The 23-year-old singer songwriter is known for her flawless make-up, and beauty expert Adam has revealed the Little Mix band members chiselled cheekbones is all down to the beauty brands highlighter product.

Speaking about the cosmetic products the blonde beauty relied on for her performance on 'The X Factor' earlier this month, Adam said: "Getting that glow for 'The X Factor' with a little help from the Iconic London Shine Strobing Stick!"

However, the 'Shout Out To My Ex' hitmaker isn't the only star to rely on the make-up brand, as reality television stars including 'Made In Chelsea' star Binky Felstead, Lucy Watson as well as the brand's new ambassador Chloe Lloyd.

Speaking about Iconic products, Binky said: "My Iconic London cream contour palette is the dream and I always use it when doing my make-up. Love how creamy the shades are which make them so easy to blend!"

Whilst Lucy - who is the face of the RSPCA and PETA - is also a huge fan of the product because the items are cruelty free.

She explained: "Precision wise- these brushes are on point and they're cruelty free and the hair is so soft!"

Meanwhile, the 24-year-old model - who was announced as the face of Iconic London earlier this month for their Autumn/Winter 2016 range - has revealed she "loves" the "velvety" and "dewy" finish of the products, which she blends with EVO brushes.

Speaking about the texture of the cosmetics, the blonde beauty - who is engaged to Union J's band member Josh Cuthbert - said: "I usually use liquid foundation for a dewy finish but I love the velvety finish of these Iconic London pigment sticks for evenings! So nice when blended in with their new EVO brushes!"

Iconic London products, including contour kit, EVO brushes and the highlighter strobing stick are now available to buy in Harvey Nichols, Fortnum & Mason and the company's website.


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