Piers Morgan Poses Naked for Burger King Fragrance Launch

15 June 2009

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We apologise for scarring your eyes but, yes, Piers Morgan has gotten his kit off for possibly the strangest fragrance launch ever!

The Britain's Got Talent judge is the face, and body, of the  new Flame scent, launched by Burger King this week.

The 'meat scented' cologne is the burger chain's latest promotion tactic and it is expected to sell out in days-finger's crossed it's not your man who buys it!

Piers will appear in the billboard campaign which will run around London and features the strapline: "The scent of seduction. With a hint of flame-grilled meat."

He will also be seen in life size cut outs in all 19 of the capital's BK restaurants- just what you needed to put you off your burger!