Keith Richards is the latest face of Louis Vuitton and appears in their new ad campaign.
The Rolling Stones rocker has been snapped by Annie Liebovitz for the French fashion house's new campaign which will be seen around the world from April.
"The good thing about Keith is, he's big just about everywhere," said Antoine Arnault, Vuitton's head of communications.
"He speaks to the 20-year-old who's into rock 'n' roll and the 65-year-olds who went to [a Rolling Stones] concert when they were 20."
In the pictures Keith is seen perched on a bed with a custom made Vuitton guitar case and wearing a Vuitton leather jacket that he picked out from the store a day earlier.
The tagline for the advert reads "Some journeys cannot be put into words."
Keith donated part of his fee to The Climate Project an environmental
Caz Moss- Female First