Selena Gomez has helped to take the Coach brand to "another level".
Selena Gomez
The 24-year-old star appears in the fashion company's new autumn campaign and according to iconic photographer Steven Meisel, her presence has provided the brand with a major boost.
He said: "From the very beginning, the creation of Coach campaigns have been an exciting and collaborative effort.
"It's been a pleasure working with [Creative Director Stuart Vevers] and the team of incredibly talented individuals behind the brand. Inviting Selena Gomez to join the Coach family takes it to another level."
The brunette beauty - who has claimed that her style is dependent on her mood - also identified her favourite item from the new Coach collection.
She shared: "My favourite fall piece is a cropped shearling jacket, with embroidery, that will look cute dressed down, with a pair of vintage jeans."
Selena added: "The embroidered dress I am wearing in the Swagger campaign image is so fun too. I love the bow detailing!"
Meanwhile, Creative Director Stuart Vevers said Selena connects and speaks to an entire generation of people, which is why she's become a key figure within the Coach brand.
He explained: "Selena is a rebel and a romantic, a dreamer and a doer who boldly charts her own course. To me, she speaks to a generation; she connects."
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