Though the sun only stopped by to make a brief appearance, Swatch celebrated the launch of its new Chrono Plastic collection at The Future Gallery in London.
Radio 1 DJ star Gemma Cairney hosted the night by hitting the decks, bringing the event’s travel-based theme of the Swatch Surf Shack alive. Other guests who stepped into the Shack were Made in Chelsea stars Cheska Hull and Richard Dinan, SBTV Founder and Media Entrepreneur Jamal Edwards, Comedian Russell Kane, TV starts Joel Dommett and AJ Odudu, Model BB Kaye, Big Kids and accessories designer Fred Butler.
Giant surf boards and mini beach huts got everyone in the holiday vibe as guests sipped on coconut cocktails and munched on surf & turf canapés.
Pictures from the event below:
DJ Gemma Cairney hit the decks on the night
Media Entrepreneur Jamal Edwards
Comedian Russell Kane
Model BB Kaye
Made in Chelsea's Richard Dinan
Made in Chelsea's Cheska Hull
Cheska with E4 TV star Joel Dommett
Combining the sleek mix of solid plastic and silicone with which Swatch has famously revolutionized the world of watch-making, it now introduces Chrono Plastic. The ten watches are offered in a versatile palette of either a classic black, light brown, grey, anthracite or white, as well as more fiercely eye-popping colours such as orange, red, blue, bright pink and light blue. RRP £76.
Shabana Adam @Shabana_FAM