The Breil Milano woman is a Bad Girl

19-11-2006 14:36

The bad girl philosophy reflects a lifestyle, it highlights the image of an ironic woman with a bold spirit, the type of woman who flashes a smile, who mixes sensuality with a powerful personality. She is definitely a seductress who flirts with life. She doesn't follow trends, she sets them.

The previous 'Don't touch my Breil' advertising campaigns represented one of the many facets of the Breil personality. But now the brand is moving into the Lifestyle market and, thanks to the recent introduction of extension lines like Breil Fragrances, the new ad campaign expresses a clearer and more wide-ranging image with its new claim, 'Bad girls go Breil', which symbolises a unique woman who¹s as unconventional as she is direct in true Breil style.

From the lens of Ellen Von Unwerth, the famous fashion photographer and director (she has been published in top magazines such as Vogue, Vanity Fair, Interview, Arena and I-D, and has published several books of photography) who previously shot the ad campaigns starring Eva Green and Riccardo Scamarcio, comes a stunning high-impact campaign.

It's steeped in passion and boldness and reaffirms the strong distinctive character that¹s an intrinsic part of Breil Milano¹s DNA. Everyday events are experienced and expressed ³à la Breil² in these amazing new photos.

The same concept has also been applied to the campaign for men, 'Bad guys go Breil', in which Ellen Von Unwerth weaves her photographic magic on Riccardo Scamarcio.

The new campaign has been created by the Milanese agency Leo Burnett, with creative direction by Enrico Dorizza. It features 5 different themes for women and 4 for men, each starring the faces of Breil Milano and its key collections.