Henry Holland

Henry Holland

With London Fashion Week kicking off tomorrow we thought it was fitting that we celebrate all things great in British fashion with our FemaleFirst Fashion Awards.

We're celebrating all things stylish from models to designers and dishing out awards to those who've rocked our fashion radar this season.

Our designer of the year award goes to Henry Holland and his House of Holland label. Henry's unique style has remained strong and you can identify a House of Holland piece from ten feet away. His polka dot print pieces have sparked plenty of high street equivalents and his sheer dress was chosen by rapper M.I.A. to wear on stage with Kanye West while she performed at the Grammy Awards on her baby's due date. That is just too cool for school!

To celebrate new talent we head up to Glasgow and Camille Lorigo's Che Cammile boutique. Che Camille is an upmarket independent retailer which showcases the Scottish wares from the most exciting breakthrough talent. Camille is also behind the Glasgow 10, a resident team of designers creating high quality pieces in the city centre.

Our one to watch in the world of fashion this year goes to Peter Pilotto, who will once again grace us with their fashion presence this year at London Fashion Week. Peter Pilotto and Christopher De Vos are the designers behind the Peter Pilotto label, and have been labelled in the past as one of the ‘Ten Most Promising New Talents’.

Peter Pilotto SS09

We look forward to their third season on the catwalk next week, and word on the street is some of their pieces have already been requested by the London fashion pack to wear ahead of the show. Oo-er!!

Pixie Geldof in the Pringle campaign

There have been a lot of nominees for this hotly contended category, but the winner of our rising fashion star award is Pixie Geldof. Having landed contracts with Pringle Of Scotland and Agent Provocateur this year, she is indeed a worthy winner of this accolade. We're particularly impressed that she managed to bag her very own Vogue cover earlier this month too, beating sister Peaches on something at least.

We forecasted Pixie as a one to watch for 2009 and arguably she couldn't of started off the year in a stronger position. She's finally grown into her own style, has a cooler than cool fashion posse and is landing big modelling contracts all off her own back.

Rosie Huntington Whitely

Finally our award for model of the year goes to Rosie Huntington-Whiteley, because you just cannot escape this girl at the moment, and that is by no means a bad thing. Fresh from bagging yet more awards for her modelling, she was announced as the face and body of Agent Provocateur last month, in addition to her lucrative contracts with both Burberry and Victoria's Secret.

She has also signed up to model underwear for D&G and will showcase the new spring/summer lines for Karen Millen too. She's fast catching up to the likes of Daisy Lowe and Agyness Deyn in terms of landing the big campaigns, so we think she is most definitely a worthy winner of this award.

FemaleFirst - Jessica Watson and Laura Terry