Madonna's track suit range helped increase H&M's profits

02 October 2006

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Madonna ‘s track suit range for H&M has helped boost profits for the clothing retailer.

The Queen of Pop launched her own line of tracksuits in August which created huge demand in the high street store.

Nils Vinge said that profits were up by 13% thanks to better than expected August sales and cheaper sourcing in Asia.

He told fashion united that the :” Madonna collaboration was widely regarded”, and added that August like-for-like sales grew 5 percent.

H& M’s celebrity fashion ranges have proved a huge success for the group. Chanel designer Karl Lagerfeld and Stella Mac Cartney have both designed one off ranges which sold put within days of their launch.

Ex- creative director of Boucheron jewellers Solange Azagury- Partridge proved another success story for H& M with her 40 piece jewellery range last Christmas.

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