Petra Nemcova New Face of John Lewis
04 September 2006
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Petra Nemcova is the new face of John Lewis.
The Czech model will front the store’s autumn winter fashion campaign which kick-starts next month.
The 27 year old, who is currently dating James Blunt, has got her life back on track after surviving the 2004 Tsunami which tragically killed her boyfriend.
The new campaign was shot in Chamonix and John Lewis said they hoped it would attract new as well as existing shoppers to its fashion departments.
A s spokesperson said:” Her ageless beauty strikes a chord across a wide range of customer audiences from the twenty to thirty somethings, through to the fashion conscious forty and fifty somethings.” “
Petra added that she loves the variety of fashion brands at John Lewis and always shops there whenever she is in London.
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