True Religion to launch shoe line

18-11-2006 10:43

Cult jeans label True Religion is launching a new range of footwear to extend their range.

The trendy brand, which is loved by celebrities including Gwen Stefani and Victoria Beckham wants to offer consumers full lifestyle range.

They have recently signed a licensing agreement with an Italian company who also manufacture footwear for Levi’s.

In addition, fashion united reported that headwear company Paramount Apparel will produce a line of gloves and scarves for the brand. Paramount already produces headgear for Nike and Timberland.

True Religion chief executive Jeff Lubell said:" This brings us one step closer towards our goal of becoming a vertically integrated, premium, global lifestyle brand."

Patricia Johnson