Sara Berman: Sister's Doing It For Femininity - page 2

10-04-2008 16:03

So it's clear Sara and Amiee understand what we all want from our clothes but do they know eachother's fashion tastes inside out too.

“Oh god that's really hard,” gasps Aimee when asked what outfit she would design for her sister, “It would have loads of layers. It wouldn't be tight fitted to the body. I wouldn't say it would be floaty because Sara's not girly girly in that way but it would still be feminine. So lots of ruffles, frills and bows everywhere.”

And how would Sara dress Amiee, “Animal print,” she answers with comedic speed.

“It would have to be in animal print. She wears animal print all the time- and gold. I love animal print but I'd sort of wear the party dress in animal print whereas she'd wear the leopard print tailored jacket. We're a real mix of eachother and that's why are collections are sort of mixture between the girly and the hard,” explains Sara.

“Sara Berman as a brand is what Sara and I design for eachother,” agrees Amiee. “That's our real focus. What do we want to wear? What do real people want to wear? What are we loving at the moment? It's so much about a passion for clothing rather than following a trend.”

They may refuse to follow the ever changing trends set by the fashion industry, magazines and high streets but Sara Berman seem to be doing alright on their own for now. What about the future?

“We're just really enjoying ourselves a lot at the minute,” smiles Sara. “The brand is becoming well recognised and we're hoping to continue to grow that.”

“ Also I'm about to have my second child and Amiee's having her first so we want to enjoy that challenge of being a mum and being a career woman and being who we are. We want to continue what we do and do it very very well.”

And we hope you continue with that too. Here's to Sara Berman and the never forgetting how truly fabulous it is to be a woman!

Caz Moss- Female First

Top British fashion house Sara Berman has designed the ultimate seductive dress to celebrate the launch of new Lenor Infusions - a range of luxury fabric conditioners that will seduce your senses. For a chance to win one of the Sara Berman dresses and to find the perfect Lenor Infusions to suit your mood visit www.lenorinfusions.com.