Abbey Clancy models the latest launch from Ultimo
Whilst cleavage will always be a favourite amongst men, it seems there is some new competition.
Ultimo have revealed that an unexpected 35% of men would prefer to see a bare back before cleavage on a night out.
Michelle Mone OBE, founder of Ultimo, said, “Men will always love cleavage, but it’s interesting to see the back coming such a close second. The back is a really intimate, alluring part of the body and, when on show, just oozes sensuality."
Low back dresses are favourites of celebrities on the red carpet and we have to admit we love the look too.
This new research comes as Ultimo have unveiled a pioneering new “party solution” product, the Ultimo ‘Low Back Strapless’ Bra. The new invention, designed by Michelle Mone OBE, goes on sale 
in stores across the UK and online at www.ultimo.co.uk from today.
Michelle Mone said: “This is a godsend product for women who love back-baring fashion. There’s nothing sexier than showing off your back on a night out, and this new product allows you to work the trend without compromising on comfort, lift or support.”
Michelle added: “Back-plunging dresses have become a ‘must have’ for the red carpet and I wanted to create the perfect Ultimo product to go with this growing trend. If you want to be party-perfect in your low-back gown, this is the bra for you.”
Tagged in Lingerie